CORECORE

Your CRM.

Off-the-shelf CRMs charge per seat, lock you into their data model, and force you to adapt your process to their software. We build the other way around.

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Custom CRM & Admin Dashboard — shop product preview

What you get

  • A private admin area — password-protected, your team only, separate from the public site
  • A contact and deal pipeline customized to your exact stages and field names — not someone else's defaults
  • All form submissions, enquiries, bookings, and lead captures collected in one inbox with auto-assignment rules
  • Role-based access control: staff see only what's relevant to them, owners see everything
  • Automated follow-up triggers: status changes, deadline reminders, and team notifications without manual chasing
  • Reporting dashboards showing the metrics you actually track — revenue pipeline, lead conversion, team workload
  • API connections to the tools you already use: email, calendar, accounting, payment processors
  • One-time build fee — no per-seat SaaS cost ever. Hosted and maintained under your care plan.

How it works

A straightforward path from scope to launch.

  1. 01

    Discovery call

    We map your current workflow: how leads come in, who handles them, what gets missed, and what you wish the system did. This shapes the data model before a line of code is written.

  2. 02

    Design & prototype

    We wireframe the admin UI, confirm the field names and pipeline stages with your team, and sign off on the data structure. You approve before we build.

  3. 03

    Build & integrate

    We engineer the dashboard, wire up your existing tools, and set up automations. Typically 3–6 weeks for Foundation builds; 6–14 weeks for Enterprise scope.

  4. 04

    Handoff & training

    A live walkthrough with your team, documentation for every feature, and a 30-day support window post-launch. Ongoing support handled by your care plan.

Three scopes. One system you own.

Every build starts with a discovery call — then we scope it. Prices after discovery are the numbers we hold.

What “custom software” covers.

From a single dashboard to a full back-office system — all owned by you, with no per-seat SaaS fees. Lighter builds can ship as a Web App Advanced tier or a portal add-on; bigger ones are scoped here.

  • Client dashboards

    A branded, login-protected space where your clients track projects, invoices, files, and updates.

  • Internal tools

    Software your team uses daily — built around your process instead of forcing you into someone else's.

  • Admin panels

    A control center to manage content, users, orders, and settings without touching code.

  • Reporting dashboards

    The numbers you actually track — revenue, pipeline, workload — in one live, shareable view.

  • Business portals

    Secure self-service for customers, vendors, or staff to do what they need on their own.

Foundation

One team, one pipeline

Best for: Sole traders to 5-person teams replacing spreadsheets

  • Contact & lead database with custom fields
  • Single deal pipeline with drag-drop stages
  • Form & enquiry inbox (all submissions in one place)
  • Basic reporting: new leads, pipeline value, close rate
  • Secure admin login (separate from public site)
  • Role-based access (owner / staff)

Integrations

Email notifications

Start with Foundation

Professional

Teams + automation + integrations

Most popular

Best for: 5–25 person businesses with defined sales or ops workflows

  • Everything in Foundation, plus:
  • Multi-pipeline support (sales, onboarding, support)
  • Workflow automations: status triggers, deadline reminders, auto-assign
  • Advanced reporting dashboards with date-range filters
  • Third-party integrations: email client, calendar, Stripe, Xero
  • Audit log and field-level change history

Integrations

Email, calendar, payment & accounting APIs

Start with Professional

Enterprise

Custom data models + AI + SLA

Best for: Multi-department businesses or complex bespoke workflows

  • Everything in Professional, plus:
  • Custom data modelling — any entity type, any relationship
  • Multi-department access with scoped views per team
  • AI-assisted features: lead scoring, email drafting, trend detection
  • Bulk import / export and custom API endpoints
  • Priority SLA and a dedicated support contact

Integrations

All Professional + custom API endpoints + ETL

AI features included
Start with Enterprise

Advanced features

Every company in the stack, explained.

For a custom CRM, these are the tools that turn a database into an operating system: lead capture, permissions, automations, AI, payments, messaging, hosting, and reporting.

Next.js

Product

Application routing, rendering, and production web performance.

What you get

Fast public pages, account portals, dashboards, previews, and SEO-safe app routes.

React

Product

Component interfaces for dashboards, portals, and customer-facing apps.

What you get

Reusable CRM screens that feel consistent across lead, client, project, and billing workflows.

React Native

Mobile

Native mobile app interfaces from the same product system.

What you get

Mobile views for teams that need the CRM, approvals, or field updates on the go.

Expo

Mobile

Mobile builds, releases, previews, and device integrations.

What you get

Previewable mobile builds, push notifications, and cleaner app release operations.

TypeScript

Engineering

Typed product logic so complex workflows stay maintainable.

What you get

Safer automations, billing rules, permissions, and data workflows as the system grows.

Tailwind CSS

Interface

Token-driven styling that keeps the interface consistent.

What you get

A polished Untitled-style interface with tokens, spacing, states, and responsive layouts.

Node.js

Backend

Server runtimes, jobs, APIs, and integration glue.

What you get

APIs, background jobs, webhooks, imports, exports, and integration workers.

GitHub

Delivery

Source control, review workflows, automation, and release history.

What you get

Versioned changes, reviewable releases, rollback paths, and a real engineering workflow.

PostgreSQL

Data

Relational data for accounts, billing, workflows, and reporting.

What you get

Structured records for contacts, deals, tasks, invoices, commissions, and reporting.

MongoDB

Data

Flexible document storage for content, events, and changing schemas.

What you get

Flexible content, event, activity, and document-style data where schemas need room to move.

Redis

Data

In-memory cache, queues, rate limiting, and real-time data.

What you get

Fast sessions, rate limits, job queues, and real-time features that stay snappy under load.

Upstash

Upstash

Data

Serverless data platform — vector search, message queues, workflows, and edge caching.

What you get

Managed vector search, message queues, durable workflows, and serverless compute — no servers to run.

Stripe

Revenue

Payments, subscriptions, invoices, commissions, and payouts.

What you get

Quotes, deposits, invoices, subscriptions, payment links, tax data, and payout logic.

Cloudflare

Edge

Edge protection, caching, DNS, and global delivery.

What you get

DNS, edge security, caching, bot protection, and faster global delivery.

AWS

Cloud

Cloud infrastructure for workloads that need dedicated scale.

What you get

Dedicated infrastructure for heavier workloads, storage, queues, and enterprise scale.

Vercel

Cloud

Fast web deployments, previews, and serverless application hosting.

What you get

Production web hosting, deploy previews, serverless functions, and quick releases.

Supabase

Backend

Managed Postgres, auth, storage, and realtime product features.

What you get

Auth, Postgres, realtime updates, files, and backend tools without bloated SaaS overhead.

Railway

Cloud

Managed app services, workers, databases, and quick production deploys.

What you get

Workers, app services, databases, and internal tools that need simple managed hosting.

Clerk

Clerk

Identity

Authentication, user management, sessions, MFA, and B2B organizations.

What you get

Drop-in sign-in, social and passwordless login, MFA, roles, and multi-tenant B2B organizations — without building auth from scratch.

Twilio

Comms

SMS, phone, verification, and communications workflows.

What you get

SMS alerts, call flows, phone verification, and sales or support communication workflows.

SendGrid

Comms

Transactional email delivery and outbound messaging.

What you get

Transactional email like booking confirmations, invoices, reminders, and lifecycle messages.

Resend

Comms

Product email, notifications, and developer-friendly deliverability.

What you get

Clean product email for notifications, magic links, internal updates, and deliverability.

OpenAI

AI

AI assistants, extraction, reasoning, and automated workflows.

What you get

Assistants, summarization, extraction, drafting, classification, and workflow reasoning.

Gemini

AI

Multimodal AI features and model redundancy across products.

What you get

Multimodal AI options, image/document understanding, and backup model coverage.

Anthropic

AI

Long-context reasoning, analysis, and safer assistant behavior.

What you get

Long-context analysis, safer agent behavior, and complex business-rule reasoning.

Perplexity

AI

Research workflows, answer generation, and citation-backed discovery.

What you get

Research-heavy workflows, citation-backed summaries, and sales intelligence support.

ElevenLabs

Voice

Voice generation for calls, agents, and product media.

What you get

Voice generation for agents, call experiences, onboarding, and campaign assets.

Retell AI

Voice

Voice agents for inbound, outbound, and qualification calls.

What you get

Inbound and outbound voice agents for qualification, reminders, and handoff to humans.

Higgsfield

Media

AI video generation and richer campaign assets.

What you get

AI video assets for richer launches, ads, explainer media, and campaign creative.

n8n

Automation

Workflow automation across CRMs, forms, alerts, and back-office systems.

What you get

Visual automations that connect forms, CRMs, email, payments, AI, alerts, and internal ops.

Feature breakdown.

FeatureFoundationProfessionalEnterprise
Contact & lead database
Custom pipeline stages
Form & enquiry inbox
Role-based access
Multi-pipeline support
Workflow automations
Third-party integrations
Advanced reporting
Custom data modelling
Multi-department views
AI-assisted features
Custom API endpoints
Priority SLA
Get a quoteBook a discovery call

All builds are one-time fees. Ongoing support handled by your care plan — no per-seat SaaS cost, ever.

PreviewPreview only — excludes tax and usage fees. Final pricing confirmed by your agent.

Common questions

  • Those tools are great for standardized sales teams — but they're built for the median use case. Custom CRMs make sense when your workflow is genuinely different, when per-seat costs at scale exceed what a build costs, or when you need data that those platforms can't model without expensive middleware.

Let’s talk Custom CRM & Admin Dashboard.

Get an exact price in the estimate builder, or put fifteen minutes on a strategist’s calendar.

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